Live 3D configurators where buyers pick colors, materials, and options in real time.
We build product configurators that let users customize products and see results rendered instantly in photoreal quality. Colors, materials, trims, accessories. Everything updates live. Runs on web, desktop, and mobile.
Why teams need product configurators.
Buyers want to see exactly what they're getting before they order. Static swatches and dropdown menus don't communicate how a matte black finish actually looks under different lighting, or how a specific trim package changes the overall aesthetic. Manufacturing companies lose deals because buyers can't visualize custom options.
How we deliver.
Real-time rendering
Every configuration change renders instantly. No loading screens, no pre-baked images.
Material accuracy
Physically based rendering with materials calibrated to match real-world samples.
Integration-ready
Configurators connect to your product database, pricing engine, and CRM.
Web delivery
Runs in a browser via pixel streaming. No app download required.
Product Configurators Projects
Lucid Air Virtual Showroom
Lucid Motors
Theia built a virtual showroom and digital twins for the Lucid Air luxury electric vehicle, enabling global buyers to explore, configure, and interact with the vehicle in a photorealistic environment.
Personal Studio B2B Platform
Mohawk Group
Mohawk Group is one of the largest flooring manufacturers in the world, but their B2B sales process was entirely manual. Every enterprise order kicked off a slow, expensive cycle of physical sample creation. Product specs lived in AS400 legacy systems. Theia was brought in to change that end to end.