Virtual showrooms, configurators, and design tools for automotive brands.
We build interactive 3D experiences for automotive companies. Buyers explore vehicles remotely. Design teams review models without physical prototypes. Sales teams get tools that work across web, desktop, and VR.
Why automotive companies come to us.
Selling a car without a physical showroom. Reviewing a new model without a prototype. Training technicians on a vehicle that hasn't been built yet. Automotive companies hit these problems at every stage of the product lifecycle, and static renders or video walkthroughs don't cut it.
How we solve it.
Virtual showrooms
Buyers configure and explore vehicles in a 3D environment from anywhere. No dealership visit required.
Design review in VR
Design teams walk through full-scale models, compare options, and make decisions without waiting on physical prototypes.
Product configurators
Colors, trims, wheels, interiors. Everything renders live and runs on the web.
Training simulations
Onboarding and technical training that scales without pulling engineers into every session.
Automotive Projects
Lucid Air Virtual Showroom
Lucid Motors
Theia built a virtual showroom and digital twins for the Lucid Air luxury electric vehicle, enabling global buyers to explore, configure, and interact with the vehicle in a photorealistic environment.
Real-Time VR Design Review
Harley-Davidson
Harley-Davidson's internal design team needed a faster way to review new models and test variations without waiting on physical prototypes or multi-day render pipelines. They came to Theia to build a visualization tool that their designers could actually work with on a daily cadence.
Outlander PHEV Interactive Experience
Mitsubishi Canada
Mitsubishi Motors Canada needed a smarter way to educate buyers on the Outlander PHEV. Theia built an interactive education and sales tool that lets users configure their vehicle and explore its technology in depth, going well beyond a standard configurator.
Autonomous Vehicle Onboarding
Cruise
Cruise needed to stop pulling senior engineers into every onboarding session. Theia built a virtual simulation that handles the job at scale, giving every new hire a consistent, interactive introduction to how autonomous vehicles work.